It starts with listening to our guests and employees, and Darden’s portfolio of restaurant brands reflects decades of doing just that. We have strong, trusted brands because we work hard – using proven processes – to understand what consumers want, how and when they want it, and what it takes to deliver on those expectations.
Brand Relevance
Listening to guests and employees is important, but it’s not enough. We have to use what we learn to create relevant and compelling promises that are fundamentally timeless in appeal. We then ensure that our employees are inspired and equipped to deliver on those promises. Doing so, while keeping pace with changing consumer needs, is all about disciplined innovation and effective brand management.

Brand Support
Darden’s ability to compete, and win, in an increasingly competitive marketplace where cost pressure is a constant, is enhanced by our very capable brand support platform. And, when it comes to brand support, Darden’s scale gives us a competitive edge, enabling us to invest in expertise that includes best-in-class talent, highly efficient and effective operating systems, and a supply chain that provides us with buying power on a global scale.

A Vibrant Business Model
Our vision is to be a truly great company – a multi-brand growth company
– that achieves both
financial growth and professional and personal growth for our people. To do that, we need a
vibrant business model that allows us to respond effectively to near-term business risks and
dynamics, while continuing to make the investments necessary for industry-leading, long-term
sales and profit growth. Given this imperative, we are working in a number of areas to fundamentally
change and significantly reduce the cost of delivering and supporting our brands.

Competitively Superior Leadership
While our scale is a competitive advantage, we recognize the value of being nimble; and that requires doing an even better job of leveraging our leaders’ unique and diverse capabilities across the enterprise. To us, competitively superior leadership is marked by excellent leadership reach, alignment and coordination, combining to enable each person in the organization to contribute as effectively as possible to Darden’s growth and success.

A Unifying, Motivating Culture
Attracting and effectively developing the very best people is critical in order for us to continue to build, grow and support strong, trusted brands within a financially vibrant business. Sustained success requires more; it requires motivated people who are inspired to go beyond their job description – people who take pride in what they do. That’s why Darden is a values-based company, one that embraces a diversity of cultures, perspectives and ideas and is continuously focused on ensuring each employee has the opportunity to pursue his or her dreams.













