Serving Our Shareholders
We know that when we focus on creating memorable moments for our guests, we can grow our business. That is why everything we do is rooted in our mission — to be financially successful through great people consistently delivering outstanding food, drinks and service in an inviting atmosphere, making every guest loyal.
And our winning strategy — grounded in our Four Competitive Advantages and our Back-to-Basics Operating Philosophy, and executed across our Portfolio of Iconic Brands — enables our success.
Beyond serving our shareholders by successfully managing our business, we recognize and understand the impact that a company of our size can, and must, make. Not only is it the right thing to do, it also benefits our business. Our work around Environmental, Social and Governance (ESG) issues strengthens our employment proposition, guest loyalty, the communities where we operate and the resiliency of our supply chain — all of which help ensure long-term value creation for our shareholders.
Four Competitive Advantages
We leverage these advantages to give our brands a leg up on the competition.
Our Significant Scale enables deep relationships with our supplier partners and creates cost advantages our brands could not achieve on their own. It also allows us to have our own dedicated distribution network, ensuring an uninterrupted supply chain to our restaurants. Further, our size creates a G&A benefit by enabling us to centralize shared support functions and the associated costs.
The role of data and insights has never been more relevant than it is today. Our Extensive Data & Insights ensure we continually meet our guests’ expectations and allow us to identify opportunities to improve the guest experience and drive incremental sales. The rich insights we glean are shared across our brands and lead to smarter, faster and more impactful decision making.
At the Enterprise level, our Rigorous Strategic Planning ensures: we have the right portfolio of brands with a compelling, logical fit; we align strategies and coordinate operations to maximize our portfolio’s value; and we capture the available synergies across our brands. At the Brand level, it allows us to: determine the distinct advantages of each brand and their strategic role in the portfolio; develop a deep understanding of the competitive landscape; identify and cultivate a clear, differentiated positioning for each brand; and ensure our brands have the right strategy in place to compete effectively and grow share.
Our people are our greatest competitive advantage. That is why we constantly work to strengthen our Results-Oriented Culture — where every team member matters and owns a stake in our success. Our culture helps drive our growth, and we are focused on hiring, training, rewarding and retaining the best talent in our industry.
Back-to-Basics Operating Philosophy
Our success is driven by a relentless focus on this philosophy. It is rooted in having incredible focus and intensity around driving strong operating fundamentals, which enables our restaurant teams to create exceptional guest experiences every day.
Culinary Innovation & Execution
Differentiated menus that deliver on our guests’ needs without adding operational complexity.
Put the FULL back in full service with friendly, timely, personalized service guests find memorable.
Inviting & Engaging Atmosphere
Comfortable environments where our guests enjoy themselves and the occasion.
We support these operating fundamentals through smart and relevant integrated marketing programs that resonate with our guests.